6 Unique Website Features to Stand Out in 2025

Interactive 3D Elements

Apple - interactive website features

Apple’s website features 3D product visuals that allow users to interact with the product. This level of immersion is set to become a common website feature in 2025.

Dark Mode Option

Twitter / X - dark mode website design

X / Twitter’s dark mode allows users to switch to a darker background, reducing eye strain and offering a sleek, modern feel. Offering a dark mode option is expected to become standard in 2025.

Personalized Content Using AI

Amazon - personalized content AI

Amazon uses AI to suggest products based on your browsing history and preferences. Personalized content keeps users engaged and encourages purchases, making it a must-have for any e-commerce site.

Microinteractions

Dropbox - microinteractions website

Dropbox uses microinteractions, such as subtle animations and hover effects, to enhance the user experience. These small details create a sense of dynamism and make the site feel more interactive.

Voice Search Integration

Google - voice search integration

Google’s voice search allows users to navigate their site by speaking commands. As voice search becomes more popular, integrating it into websites will become crucial in 2025.

Scroll-triggered Animations

Awwwards - scroll-triggered animations

Websites like Awwwards feature scroll-triggered animations that activate as the user scrolls down the page. This creates an engaging and dynamic user experience that’s perfect for portfolios or creative sites.